Adolfo Facusse
Bachelor of fine arts, design and technology
FITO CRAFT BREWERY
Brand identity campaign (multiple media – television, print, product)
FITO CRAFT BREWERY is a branding campaign for a Honduran micro-brewery that spans across multiple media platforms – television, print, and product accessories. Inspired by the visual language of Communist Cuban and WWII Russian propaganda posters from the 30′s and 40′s, this brand identity reflects the Honduran government’s recent transition to socialism with a message which resonates the promise of an anti-establishment product “by and for the people of Honduras.” It targets its audience of young Honduran working professionals through clever adaptation of political satire blended with splash of social consciousness.
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