In the process of designing a bottle label I found it hard to find similar designs and ideas to what I had in mind. In my search I found some which influenced some parts of my design. Although my designs are still at a initial phase the prototypes have been somewhat successful and the influence is noticeable. From the following labels i found many characteristics which seemed appealing to me such as a sense of tradition by implementing awards won, the brewers/owner’s faces, old/traditional designs, and key colors for easy recognition. Another point of interest was the implementation of critical ingredients of brewing into the designs; such as, illustrated barley, hops, and wheat. I also noticed the labels referenced to key aspects of the beer and who makes them, like Nine Man Ale and BeerManns. Finally, another key point in the designs was the contrast between having simple usage of colors and logos, to intricate designs and wide color spectrum. The labels are courtesy of www.beerlabels.com.
Filed under: Prototypes, Storyboard | Tags: animation, branding system, craft brew, propaganda, Storyboard
StoryBoard
The idea behind this animation is to enrich all the content of the branding system for the brewery. The animation will complement the ideas, the visual aspect of the posters, and the overall theme of the branding system. The animation is based on a fan sketch which shows me on top a tank reigning over all mass produced beers and claiming my victory, all of which is happening inside a beer glass. The animation should be between 15-30 seconds long and will be built using After Effects, Maya, and live action footage. The idea behind the storyboard is having an army of individuals whom cannot be identified [representing the my target audience and fellow craft beer enthusiasts] as an indication of the beer I brew and the branding system is designed for ANYONE who prefers craft brewed beer over generic. The theme of the animation is based on Communist and Socialist propaganda.
















